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The issue of landmines throughout the world is an overwhelming problem. The idea behind Cleanup is to raise funds to aid in the removal and to raise awareness of this situation. Cleanup sells soap that is shaped like a landmine. Yes that's right, a landmine. A quote from the website below for the reason why.
" Since people use soap everyday, this product will serve as a constant reminder of the travesty of the landmine crisis. As people use the soap, they help clean the world of landmines. The soap diminishes and finally disappears with use; this is a metaphor to show that if people participate in this campaign, they will contribute to cleansing the earth of the landmines."
Brilliant! The whole aspect of this campaign is well thought out. From the product, informative packaging to the end results. To find out more about the product, landmine issues and how to help visit the cleanupsoap website.